Heritage Living Group:
Premium, brand-owned sauna imagery, delivered in days with Ai

Heritage Garden Studios wanted premium, believable visuals for their sauna range without relying on the same manufacturer assets used across the market. ACi Studios proved what was possible with a free test image, then delivered a curated suite of high-end AI imagery that gave the brand distinctive, campaign-ready scenes in days.

Client Background

Company: Heritage Garden Studios (Heritage Living Group) — award-winning design and build specialists for premium SIPs garden rooms, annexes, single storey extensions and lifestyle buildings.


Primary contact: Sarah Barlow CEO

Project

Ai generated product and lifestyle imagery for Heritage Garden Studios’ sauna product range.

This project began with ACi Studios’ free test image offer.


Heritage Garden Studios were curious about Ai imagery, but understandably cautious: their brand sits at the premium end of the market and their sauna range needed visuals that felt design-led, high-spec and believable — not “Ai-ish”. They wanted to see, in a low-risk way, whether we could create images that matched (or improved on) what they were currently using.


We created a small set of test images to prove three things:


  • The product could be represented accurately (proportions, finishes, details).


  • The lifestyle context could feel aspirational and on-brand.


  • The overall look could be consistent and production grade, ready for website and marketing.


The result was an immediate “wow”. The test not only replaced the need for more manufacturer imagery, it also showed the team a faster, more flexible way to create new scenes, new use cases and new campaign ready assets whenever they needed them. That initial proof of concept became the starting point for a full, curated imagery suite for the sauna range.

The challenge

Heritage Garden Studios were relying on manufacturer supplied imagery for their sauna range. The images were:


  • Familiar to the market, because other retailers and installers were using the same assets.


  • Limited in variety, making it harder to show the range in different use cases.


  • Not distinctive enough to support premium positioning for Heritage Garden Studios


  • Because they were produced with CGI, not all the images looked as realistic as they should.



They wanted imagery that would help them:


  • Stand out from competitors selling the same ranges.


  • Show the products in multiple locations and scenarios.


  • Maintain a high end, design led look that matches their brand.

The Solution

ACi Studios created a set of high quality Ai images that reimagined Heritage Garden Studios’ sauna products across a curated set of environments and scenarios.


We produced imagery designed for:


  • Website product pages and landing pages


  • Social media and paid campaigns


  • Brochures and sales collateral



What we delivered...

  • A refreshed imagery suite for the sauna range, tailored to Heritage Garden Studios’ brand.


  • Multiple scene variations so the same product could be shown in different settings and seasons.



  • Consistent visual style to support a premium, cohesive look across channels.


How we worked...

  • Discovery and brief: Defined key products, intended channels and the scenarios to prioritise.


  • Reference and style direction: Matched the aesthetic to Heritage Garden Studios’ contemporary, high-spec positioning.


  • Ai image creation: Generated new visuals across agreed locations and scenarios.


  • Review and refinement: Iterated quickly based on feedback to ensure accuracy and brand fit.


  • Final delivery: Supplied a ready-to-use image set for web and marketing.


Results

Heritage Garden Studios received a distinctive set of premium visuals that replaced generic manufacturer assets and helped them present the sauna range in a way that feels more aspirational and ‘HGS’ brand owned.


They were delighted with the results and the new imagery gives them:


  • A stronger point of difference versus competitors


  • More creative flexibility for campaigns and content



  • A more premium first impression on-site and across social


“We were using manufacturer imagery and wanted something more distinctive. ACi Studios created a brilliant set of Ai images across different, but totally believable, scenarios and we’re absolutely delighted with the results.”

Sarah Barlow, CEO Heritage Living Group

Conclusion

What began as a free test image became a turning point for Heritage Garden Studios.


The test images proved that Ai could deliver what the brand needed: high-end realism, premium styling and a consistent look that felt unmistakably HGS — without relying on the same manufacturer assets being used across the market. Just as importantly, the process showed them a new way of working: instead of being limited by whatever imagery already existed, they could generate the scenes, settings and seasonal variations that best supported their marketing plan.


From there, we expanded the work into a complete, curated suite of sauna visuals across multiple environments and scenarios. The end result is a distinctive, brand-owned image library that supports product pages, campaigns and sales collateral and a repeatable approach to image creation that gives the team far more creative control going forward.